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- Case Number
002- Subject of Record
- VETRA SUBS
- Record
- VETRA-STOREFRONT-STAGING.TULIORAYCASTCODER.WORKERS.DEV/EN
- Status
- SALES CLOSED
- Classification
- WEB
VETRA Subs
IDENTITY05 SW
VETRA Subs is a bilingual digital-access storefront built around a ticket for time. The work connects brand identity, duration selection and a clear order record through one printed visual language.
Brand identity, art direction, storefront design and full-stack commerce implementation, from the ticket system to the provider-independent order flow.
The English annual-plan page presents the subscription as a perforated ticket.
CUE 01CONSTRAINT
Give Time a Physical Form
Digital access is difficult to see. VETRA gives it an object: a ticket for a chosen period, paid once. The duration, activation dates and order reference become useful information before they become decoration.
That decision shapes the whole product. The storefront behaves like a ticket window, the plan is a printed period of time, and the order ends in a record worth keeping.
CUE 02SYSTEM
A Plate, a Punch, a Signature
The wordmark sits on a square orange plate, interrupted by a small paper time punch. The same geometry works on a receipt, a recovery screen and the main navigation. Paper, warm stock and ink do the structural work; orange marks selection and confirmation. No extra colour is needed to explain a new state.
CUE 03EXPERIENCE
The Ticket Is the Interface
Schibsted Grotesk carries the large durations, prices and ticket metadata; Instrument Sans supports reading and controls. Perforations separate the stub, rulers measure the period and serials identify the order. Changing duration changes the object and its information together, so the brand helps explain the purchase.
CUE 04CRAFT
From the Window to the Receipt
A travelling ticket, closing stamp rings and short route curtains carry the same idea through the journey. Language, appearance and currency share one interface rather than separate storefronts. Guest checkout keeps contact, review, payment and order status distinct, with commerce contracts behind the presentation.
CUE 05OUTCOME
A Storefront With a Clear Boundary
The design and order flow are implemented, with server-owned commerce boundaries and explicit recovery states. Sales remain closed. The screenshots document the storefront and demonstration journey; they do not claim completed provider acceptance, real delivery or an operating subscription business.
STACK
- APPLICATIONVinext / React / TypeScript
- DATACloudflare D1 / Storecraft
- INFRASTRUCTURECloudflare Workers / Cloudflare Queues / Cloudflare Email Service
- TOOLINGGSAP / Lenis / Tailwind CSS
- TESTINGVitest / Commerce contract checks
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